Adidas Triple
Nike Skateboarding
Nike Skateboarding, wich is also known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding. Skateboarding becomes popular in the 1990s, leading to improvements in skate shoes. Loud, blocky skate shoes seem to no longer welcomed as the hip-hop culture of the 1990s eventually died out. In the late 1990s, Nike started to experiment with the market by reissuing older models. In 2002, after failing to gain share in the skateboard market, Nike came out with the SB brand for skateboarding. Nike SB released Nike SB Dunk Lows with padded tongues and collars with the “Zoom Air” insoles to attract skateboarders to shoes similar to the padding in DC Shoes and Vans.
After the Dunks did not sell well, they released four other models. The Nike SB Angus, Nike SB FC, Nike SB Delta Force, and Nike SB URL. In 2004, Nike SB decided it was time to put a face to their company. They signed Paul Rodriguez to provide credibility for the brand, while making limited release shoes in partnership with Slam City Skates and Supreme. In March of 2004 Nike released the Nike Dunk SB collection, due to the increased popularity of skateboarding in California. Prior to the original Nike SB line, the Nike Dunk SB collection made a variety of changes designed specially for skateboarding. The collection included increased padding, center low gravity, and Zoom Air insoles.
Due to the function of skateboarding shoes the material quality was increased, including triple stitching which is the standard used for skateboarding shoes. In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB Paul Rodriguez Zoom Air Low. That year, one of Nike SB’s spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. They named it the Nike SB Blazer and added a few new features such as the padded collar and “Zoom Air” insoles.
Lance Mountain rode for Adidas in 2005 and joined Nike SB in 2007. In addition to yearly releases, a variety of special edition Nike Dunks SB have been featured. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and was part of the Team Manager Series. As one of the most popular and anticipated of the collection, demand exceeded supply. Because of this the Nike Dunk SB Low Pro SB Tiffany remain a hot commodity and difficult to find. Nike SB released their first video entitled “Nothing But The Truth” in 2007.
The video consisted of all the Nike SB Pros, Ams and some of the Flow riders. In 2009, Nike SB gave rider Stefan Janoski his own pro model (aptly named the Zoom Stefan Janoski SB), and signed Eric Koston who had earlier in the year left Lakai Footwear. In addition, a video featuring the Nike SB Amateur team was released later in the year. Nike SB sponsors pro skaters such as Theotis Beasley, Lewis Marnell, Lance Mountain,and Omar Salazar.
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ADIDAS TRIPLE HELIX CAMPAIGN
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